Profiles of the Directive team

Francisco N. González DíazPaulo Carreño is, since February 2017, CEO of ProMéxico, the agency of the Mexican federal government in charge of strengthening the participation of Mexico in the global economy through the internationalization of Mexican companies, the promotion of exports, and the attraction of foreign direct investment.

From 2016 to 2017, Mr. Carreño was Deputy Minister for North America at the Ministry of Foreign Affairs. During this period, the Mexican government undertook a strategy to increase its presence in the region.

Previously, between 2015 and 2016, he was in charge of the country’s branding strategy and of international media at the Office of the Presidency. There, he took part in the design and implementation of a project to strengthen the image of Mexico and to improve the perception of the country abroad.

In 2014, Mr. Carreño closed a stage in his professional career after 10 years of successful work in the financial sector. He was Executive Director for Communications and Institutional Relations at Grupo Financiero Banamex and the spokesperson for Mexico at Citigroup, the bank with the largest global footprint.

Between 2013 and 2015, he was president of the Marketing, Communication and Social Responsibility Commission of the Asociación de Bancos de México, the representing body of Mexico’s banking sector. In this capacity, he advocated for the Financial Reform enacted by President Peña Nieto’s government in 2014.

From 2001 to 2007, Mr. Carreño was founding partner and CEO of his own lobbying and strategic communications firm. Previously, between 1998 and 2001, he was associate and Director of Media and Crisis Management at a renowned strategic communications firm with presence in over 100 countries.

Professor of law at the Instituto de Administración Pública and at the Universidad Iberoamericana, he holds a Master in Public International Law from Leiden University in the Netherlands (1995-1998) and a Bachelor’s degree in Law from Universidad Iberoamericana (1989 – 1994).

Mr. Carreño is married and has three kids. He was born April 21, 1972.

Arturo A. Dager GómezArturo holds a Law Degree from the UNAM (National Autonomous University of Mexico), a Master's in Law from the University of Houston, a Diploma in Diplomatic Studies from the Matías Romero Institute, and has completed multiple specialized courses both in Mexico and abroad.

From May 2014 he has held the role as ProMéxico’s General Coordinator of Legal Affairs.

Arturo Dager has made his career mainly in the Mexican Foreign Ministry, which he joined in 1985 and in which he has held, among other positions: Director of International Litigation, General Director of Legal Affairs, Legal Consultant (on two occasions), and Department Head of Legal Coordination and Documentary Information. Whilst abroad he was attached to the General Mexican Consulate in Houston and to the Mexican Embassy in Washington. In 2004 Arturo obtained the rank of Ambassador in the Mexican Foreign Service, which he entered in 1990.

From 2007 to 2011 he worked in his own office dedicated to the attention of international affairs.

Arturo has been a teacher at the Anáhuac University and University of the Americas, as well as in the TEC of Monterrey where he was also an associate researcher. He has been invited as a lecturer to several governmental and private academic institutions in Mexico City, other parts of the Republic and abroad.

He is an honorary member of the Mexican Academy of Private and Comparative International Law, a member of the US-Mexico Bar Association, and the International Law Association.

César Jesús Fragozo LópezCésar Fragozo is Head of ProMéxico’s Sector Development Unit. ProMéxico is an agency of the Secretary of Economy responsible for the promotion of Mexican exports, attracting foreign direct investment in Mexico and for the internationalization of Mexican companies around the world.

Prior to his position as Head of Unit, César served as Minister for Asia and the Middle East, directing ProMéxico’s representative offices in the People's Republic of China, India, Japan, Singapore, Malaysia, Taiwan, Qatar and the United Arab Emirates, among others. Representing Mexico, César has also served as a Commercial Counselor in Taiwan, Hong, Kong and Germany, strengthening the country’s economic and business ties with the outside world. César holds a degree in Business Administration from the Monterrey Institute of Technology and graduated from the ICMA Center for Education and Research in Market Security at the University of Reading in England and the Goethe Institute in Berlin.

Jesús Mario Chacón CarrilloMr. Chacón holds a Master’s in Economics and Food Science from the University of California, Davis. He has a career in diplomacy, where he holds the rank of Ambassador. He has performed a significant number of duties as Secretary-General, advisor, technical secretary, lobbyist and negotiator, Ambassador, Head of Chancery, and General Consul, among others, in the public sector, mainly in the areas of education and international relations. He has spoken on economic and political topics in universities in Mexico and abroad. He was decorated as a Grand Officer of the Order of Leopold II by the Kingdom of Belgium and as an Officer of the Legion of Honor by the French Republic.

The responsibilities of the UPINI include the development, proposal, and implementation of business promotion plans, programs, strategies, guidelines, and activities carried out by ProMéxico through its headquarters and offices abroad, in both investment and export promotion; the coordination and alignment of every activity performed by ProMéxico to promote foreign direct investment in Mexico; to provide timely assistance to potential investors by offering them support, advice, and mentorship throughout the process of establishing their investment in Mexico, and to define, alongside the Export Promotion Unit (UPE), the policies and strategies for promotion abroad that must be implemented to further the exports of Mexican products and the internationalization of Mexican companies.

Karla Garcidueñas SevillaCurrently, she functions as Technical Secretary of the General Directorate and is mainly in charge of coordinating organizing and supervising the follow-up of financial indicators and goals of the institution for their subsequent report to ProMéxico’s Technical Committee.

Marco Erick Espinosa VincensMarco Espinosa served until April 2016 as Executive Director of Prospective Analysis and Innovation at ProMéxico's Business Intelligence Unit, an area responsible for the generation of geo-sectoral strategies for the development of highly competitive industries and niches in Mexico. He is also responsible for the conceptualization and implementation of high impact projects that, through trade and investment, produce economic, scientific and technological development in the country.

In his capacity promoting Foreign Trade and the attraction of Foreign Direct Investment, Marco has more than 35 years of experience, including 13 years representing Mexico abroad, during which his roles included being the Republic’s commercial advisor in France and in Canada. He has served in world-class institutions such as the Mexican Institute of Foreign Trade (6 years), the National Bank of Foreign Trade (23 years) and ProMéxico (6 years).

Marco’s main assignments have included: the Regional Coordination for North America, with particular attention to the portfolio of export and Foreign Direct Investment projects; the Foreign Trade Technical Directorate of the Mexico-European Business Center, which manages the Integral Support Program for Small and Medium-sized Enterprises (PIAPYME); the Export Assistance Office, where he was responsible for monitoring and regularizing the agreements regarding investment packages and state export promotion programs; and the Sectoral Management for Asia and North America, where he was Area Head for the Promotion of Foreign Investment, in charge of automotive, software, metalworking and electrical-electronic industries.

Born in Mexico, he has a vast academic background in foreign trade and marketing, holds a degree in Marketing and has studied at the Académie Commerciale Internationale in Paris, France, at the Korean Development Institute in Seoul, South Korea, at the Center for International Trade Studies-IMCE-CECI and has also participated in Boston International Marketing Institute’s International Marketing Program.

He formed part of the team responsible for creating the Competency Standard EC0258 - "the promotion of exports, internationalization of Mexican companies and of foreign direct investment in Mexico," registered with CONOCER.

Ricardo Ampudia y MalacaraRicardo Ampudia studied Social Communication Studies with a specialty in Publishing and Journalism and has a Master’s Degree in Communication from the Pacific Western University. He has broad experience in public service and in the private sector with noteworthy participation at the General Directorate of the “Hoy” (Today) Magazine, and as a founder of the University’s Communication Center.

In the government, Ricardo Ampudia was Director of Foreign Press and Public Relations of the Presidency, Adjunct General Director of “FONATUR” (Mexico’s tourism investment office), Mexico’s Consul General in Houston, Designated Ambassador in Denmark, Director General of Protocol at the Secretariat of Foreign Affairs, Subsecretary of Promotion at the Secretariat of Tourism, Director General of Social Communications at the Secretariat of Interior, and Commissioner General at the Milan Global Expo.

Zandra Prieto LópezZandra Prieto has a degree in International Relations from the Ibero-American University with a specialization in International Economy. She holds a Diploma in Ecology, Environment and Sustainable Development from the same university, and has taken several specialized courses in matters related to international business.

Prieto has over 24 years’ experience in the public sector in matters concerning foreign trade and the attraction of foreign direct investment. Also, she worked during 16 years at the National Exterior Commerce Bank in the finance department in financial programs in support of Mexican businesses, and in the promotional department in which amongst other functions, she worked as Adjunct Commercial Counsellor in Montreal, Canada and in Paris, France.

She participated in the implementation and structuring of financial support to exporting businesses, and coordinated the liaison group with chambers and business associations at the National Council of Micro, Small and Medium-sized Businesses of the Secretariat of Economy. Also, she participated in the Alliance for the Modernization of SME’s of the Secretariat of Economy.

Prieto, collaborates with ProMéxico since eight years ago, in which time she has occupied the Directorate and the Coordination of Support and Institutional Relations and formed part of the group that created the Labor Competency Standard ECO258: “Promoting exportations, internationalization of Mexican businesses and foreign direct investment in México” with national reach and approved by “CONOCER” (National Council for Standardization and Certification of Labor Competencies) and published at the “DOF” (Official Journal of the Federation) on October 15th 2012.

Currently, she functions as General Coordinator of Advisers in ProMéxico.